FUEL (professional growth series)- Social Media Marketing

The Power of Knowing Your Audience on Social Media

Find out how your business goals and ideal customer can hone your social strategy, including choosing which social channels you use, what campaigns you create and how you target your ads. This social media deep-dive session will focus on examples from Facebook and Instagram, but the campaign concepts can be applied to many different social channels. Be prepared to dive into your analytics and discuss results. We'll help you better understand your existing audience and discuss strategies to reach the audience you want.

Social Media Mini Coaching Session

Stay after the training for a one-on-one session with Ilsa Loeser. In-person (at the Hub) or virtual 20-minute sessions will be available from 1:30-4:30. Brainstorm campaign concepts. Get help reviewing your analytics. Troubleshoot problems. Explore DIY videography for your channel. The opportunities are endless.

Ilsa Loeser

Ilsa Loeser is the founder and principal of Letterpress Communications. From a passion to serve small businesses and nonprofits of rural Virginia, Letterpress was born with one goal: to help local businesses tell their stories well. Letterpress offers services in branding, website development, social media management, public relations and content strategy. Clients include Green Front Furniture, The Moton Museum, GO Virginia, and Virginia Small Business Development Center. During quarantine, Ilsa been keeping busy running her business, consulting with SBDC and brewing kombucha for the first time.