Customer Discovery & Idea Validation

Are you interested in learning more about how to communicate with your customer? Have you struggled to receive helpful feedback on your ideas? Would you like to connect with entrepreneurial people in Staunton and the Shenandoah Valley?  

Join us at the Staunton Innovation Hub on Monday evenings (5:30-6:30) for guidance and discussion relating to customer discovery and product-market fit. In this casual course format, there will be time for education, discussion, feedback, and networking. Each week will build on previous sessions while providing value for anyone to drop-in at their convenience. These sessions will focus on providing actionable ways to understand problems from the end-user's perspective and how to translate that valuable information into businesses that benefit all stakeholders.   

Innovators, entrepreneurs, and anyone interested in business growth are welcome to join in and contribute to these sessions. You'll learn a consultative approach to speaking with potential customers that will help guide the development and growth of your business towards creating value.  

Ross Ruffing leads business development efforts for Ryzing Technologies, a local innovator that builds high-performing inflatable structures for aerospace and military applications. His work involves uncovering problems, understanding challenges, and bringing the right people together to develop solutions.